AMC Award-Winning Advertiser Makes Time for Music

The American Music Conference is proud to bestow its advertising award on the Raymond Weil Watch Company of Geneva, Switzerland. The is the latest award in a program through which AMC singles out non-musical companies that use musical themes in their advertising campaigns.

This award recognizes not only the company's music-themed ads, but additionally its across-the-board devotion to music and musical themes. Its recent "Precision Movements" and "Celebrate the Moment" advertising campaigns prominently featured musical instruments, drawing a parallel between the precise approaches that fine music and fine timepieces both require. Raymond Weil named each of its product collections after a musical repertoire, so that aficionados can wear Parsifal, Don Giovanni, Tosca, Tema or Tango on their wrists. The company also provides valuable support to concerts and young musical artists around the world.

Raymond Weil received a lasting symbol of its recognition in the form of an AMC plaque for display at its company offices.